# How Cupp'd Works

> Cupp'd brings coffee lovers and local businesses into one shared experience — helping people discover where to go next while giving businesses better ways to reach and understand their community.

## One platform, two sides

Built for the people who love coffee — and the people who make it happen.

### For businesses

Drive foot traffic with targeted promotions, know your customers better than ever, track campaign performance in real time, and turn every visit into lasting brand loyalty.

- Claim and customize your shop's app profile
- Access real-time metric analytics
- Reach highly active local coffee searchers

### For coffee lovers

Discover nearby specialty coffee shops, explore menus before leaving, check in to claim points, share your tasting notes with friends, and catalog your ultimate coffee memories.

- Discover new coffee experiences
- Build your personal "Brew Log" with check-ins
- Share reviews & photos with a community of coffee-lovers
- Get Exclusive Promos tailored for you

## Next step

Join the social network dedicated entirely to coffee discovery. Whether you're looking for your new favorite roast or looking to grow your loyal customer base.